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Vaillant awarded Superbrands status

Heating technology manufacturer Vaillant has been named as one of the UK’s leading business brands in the 2014 Superbrands Business index.

Vaillant joins some of the world’s most recognisable and reputable brands – including British Airways, Google and Apple – in achieving Superbrands status. The annual league table is based on independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.

Mark Derbyshire, Commercial Director at Vaillant said: “This accolade cements Vaillant’s position as one of the most successful and best-known heating brands in the world. Vaillant has been setting standards in the heating market now for 140 years and we continue to work hard to maintain this position, investing continuously in product, service and manufacturing innovation.

“We know that brands have incredible power in resonating with customers and brand strength can have a huge impact on the success of a business and its market position, so this recognition is extremely gratifying and a responsibility we take very seriously.”

This accolade is the latest in a succession for the Belper, Derbyshire-based manufacturer. In January, Vaillant was awarded the Sustainable Manufacturing Award at the EEF Future Manufacturing Awards in recognition of its sustainable business strategy.

Vaillant’s Superbrands profile can be viewed in full here.