In November, a large outdoor campaign using 48 sheet roadside posters will break, mostly in the Midlands, and featuring provocative headlines. Headlines will declare that the Vaillant high efficiency boiler range “Kills Bills”, and that its heating controls give “Emission control”, helping householders to reduce their carbon footprint. Also featured under the words “Unearths energy” will be Vaillant’s as yet unveiled, but quite literally ground-breaking, ground source heat pump range, which the company is preparing to launch shortly.

Vaillant has also conducted online consumer research to discover the extent of consumer knowledge of renewable energy technologies for the home. The results will be released to the media through a national radio campaign headed by Mark Wilkins, Vaillant Group Brand Manager, in October.

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